GinMalt grooming will use Google Anyalitics to track the success of the co-branding advertising effort. Google Anyalitics has in-depth tracking information that covers almost every conceivable metric. We will use Google Anyalitics to track to primary metrics; conversion rate and bounce rate. The conversion rate will inform us about how effective each ad variation is at causing consumers to perform a desired action. For GinMalt grooming a conversion is setting up a grooming appointment. The second metric, bounce rate, will allow us to better Taylor our ads to our customer base. Ads that have high bounce rates are not targeting the correct audience because the people who click on them quickly determine that the site is not what they are looking for. Minimizing bounce rates will make ads spending more efficient and maximizing conversion rates will make ads more profitable.
Monday, September 2, 2013
Direct responce Advertising
GinMalt Grooming will employ an email-marketing campaign as well as a display ad campaign. The email marketing campaign will be conducted using Constant contact. Email address lists for dog owners in the area of operation will be purchased to facilitate the campaign.
Google ad words will be used for the display advertising campaign. The campaign will be geographically targeted to the GinMalt service area. Google ad-words can automatically compose both text and image ads based on the Gin-malt website.
These two options are a perfect match for the new business launch because they are low cost and very tightly geographically targeted. Rather than paying for ads that will reach customers from areas outside our service area, these forms of advertising will exclusively reach customers in our target area.
Google ad words will be used for the display advertising campaign. The campaign will be geographically targeted to the GinMalt service area. Google ad-words can automatically compose both text and image ads based on the Gin-malt website.
These two options are a perfect match for the new business launch because they are low cost and very tightly geographically targeted. Rather than paying for ads that will reach customers from areas outside our service area, these forms of advertising will exclusively reach customers in our target area.
GinMalt Grand opening
Gingers Maltese is officially creating a new Brand GinMalt mobile grooming!
GinMalt will provide a full service dog grooming experience combined with the convenience of not having to leave your own home. Grooming packages will start at $50 and for the first month there will be a limited time promotional prices starting at only $30. Thats probably less than your paying for a conventional groomer!
GinMalt will provide a full service dog grooming experience combined with the convenience of not having to leave your own home. Grooming packages will start at $50 and for the first month there will be a limited time promotional prices starting at only $30. Thats probably less than your paying for a conventional groomer!
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