GinMalt Grooming will employ an email-marketing campaign as well as a display ad campaign. The email marketing campaign will be conducted using Constant contact. Email address lists for dog owners in the area of operation will be purchased to facilitate the campaign.
Google ad words will be used for the display advertising campaign. The campaign will be geographically targeted to the GinMalt service area. Google ad-words can automatically compose both text and image ads based on the Gin-malt website.
These two options are a perfect match for the new business launch because they are low cost and very tightly geographically targeted. Rather than paying for ads that will reach customers from areas outside our service area, these forms of advertising will exclusively reach customers in our target area.
Google ad words will be used for the display advertising campaign. The campaign will be geographically targeted to the GinMalt service area. Google ad-words can automatically compose both text and image ads based on the Gin-malt website.
These two options are a perfect match for the new business launch because they are low cost and very tightly geographically targeted. Rather than paying for ads that will reach customers from areas outside our service area, these forms of advertising will exclusively reach customers in our target area.
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